Marketing Ops Made Simple: 5 Steps to Better Project Management
Sponsored by: Workfront
Speakers: Derek Martin, Executive Director of CRM, Global Recruitment & Marketing, Laureate International Universities; Matthew Shanahan, Chief Marketing Officer, Azuqua; Shawn Dickerson, Director of Marketing Solutions, Workfront
The life of a marketing operations team can be chaotic. On any given day, the team may find themselves executing campaigns, tracking budgets, and analyzing key marketing data. From technology implementation projects to ad-hoc requests, the work can become overwhelming. Multiple stakeholders, new software, and an ever-growing list of responsibilities keep the team busy, often scrambling, and facing yet another late night in the office.
Better project management is the key for marketing operations to wrangle in project requests and improve communication with stakeholders. But oftentimes, with the list of work growing constantly, most teams don’t know where to begin.
Join Workfront and Target Marketing for a live webinar on Wednesday, February 17, 2016, as we explore 5 easy ways for marketing operations to conquer project management. This free webinar will cover how to:
· Better manage ad-hoc work requests
· Prioritize work strategically
· Improve communication across departments
· Develop repeatable processes
· Prove marketing's worth
Sponsored by Workfront
Click above to view this free webinar today!