Marketing Beyond the Message: Why your customer's journey is more important than the destination
Sponsored by: Silverpop, an IBM Company
Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners and Lee Odden, Founder and CEO, TopRank Online Marketing
The always on, always connected world of online marketing means your customers experience your brand like they never have before. The path is often meandering, and they may not be in direct contact with you until the moment of purchase. Yet, that entire journey reflects on your brand and will have a huge impact on whether or not they buy in the first place, and continue to buy in the future. It really is about the journey, not the destination.
So how can you influence that customer journey so it goes as smoothly as possible, and customers are delighted to choose, and keep choosing, you?
Join us on this educational webinar to see how you can take control of the changing customer relationship, including how to:
• Map the customer journey and identify the important touchpoints along it
• Engage with customers/prospects/fans across all of those touchpoints
• Measure the impact your efforts have on them throughout the journey, and on the bottom line
• And ensure your customer enjoys the journey, as much as they'll enjoy the purchase.
Sponsored by Silverpop, an IBM Company
Click here to view this free webinar, today!