Using Context to Avoid Creepy: Leveraging Relevant Content to Build Brand Trust
Sponsored by: Act-On Software
Speakers: Derek Martin, Director of CRM, US Direct Business, MetLife
We've all seen them. The personalized marketing that got a little bit too personal. The security system that sent recipients a mailpiece with a picture of recipients' actual houses and implied, "You might get robbed if you don't buy our security system!" The Target ad that broke the news a teen daughter was pregnant. The online banners that seems to stalk you everywhere you go on the World Wide Web ...
Creepy is relevance without trust or perceived value. Join Derek Martin, CRM Director at MetLife, on this educational webinar to hear how you can build trust and value, and make sure you're not creeping customers out, including:
- How to leverage what you know about the customer, past present and future
- Deliver messages and interactions that build trust and provide value
- Ways to nurture the customer relationship to improve trust over time
- And more!
Sponsored by Act-On Software
Click here to view this free webinar today!