Lessons from Starbucks: How Brandful Employees Can Turn PR Disasters Into Marketing Wins (2018 All About Direct Marketing Virtual Conference Session)
Speakers: Julia Gometz, Founder, The Brandful Workforce
See below to view this webinar, originally offered as a session at 2019 All About Direct Marketing Virtual Conference & Expo.
For many companies, employees are a large part of the brand, especially those like Starbucks that are in the customer service industry. You could be missing out if your content is not aligned with the company culture. Learn the six brandful channels that pump the voice of employees into your content and help build deep trust that cannot be broken by PR disasters.