Lessons from the Attention Wars: How Media & Entertainment Companies Are Engaging Hearts, Minds, Ears & Eyeballs (2016 IMV Virtual Conference Session)
Speakers: Ali Swerdlow, Vice President, Industry Relations, LiveIntent; Kathy Doyle, Senior Director, Macmillan Publishers' Quick and Dirty Tips; Christina Michelle Bailey, Digital Strategy Consultant
Check out this webinar, originally offered as a session at 2016 Integrated Marketing Virtual Conference.
Industry-leading figures will guide marketers through the issues of the day during this webinar.
- What actual publishers are doing to differentiate themselves in an age where content marketing has made "everyone" a publisher
- What media and entertainment firms can learn from other industries that have loyalty and subscription programs
- How are marketers are combating fickle audience behavior and short attention spans
Click above to view this webinar today!