Bottoms Up Marketing: The secret to higher ROI may be to start at the bottom
Sponsored by: LogMyCalls
Speakers: Cyndie Shaffstall, Founder and CEM, Spider Trainers
The key to a really great marketing campaign that drives a lot of revenue is not killer creative or data or even lists-it's follow-up. We marketers can take a page from the sale's playbook and make the endgame our focus. In this session, it's all about bottom's up.
If that sounds backward to you, we agree and that's just what we're going for! Join us on this educational webinar to learn a new trick for marketing success. You will learn how to increase your marketing performance by:
- Starting at the bottom: the closing teams
- Defining what follow-up will be used
- Learning methods to accurately identify which leads convert to revenue
- Defining qualified leads
- Determining number of qualified leads needed
- Setting quantifiable goals
Only then will you be ready to design your campaign.
Sponsored by LogMyCalls