7 Key Marketing Trends for 2015
Sponsored by: Silverpop, an IBM Company
Speakers: Laurie Hood, Vice President of Product Marketing, Silverpop, an IBM Company
More channels, more technologies and more demanding customers. With marketing shifting to keep up with the ever-evolving buyer journey, it's challenging for marketers to stay on top of the latest trends and tactics you need to enhance the customer experience.
In this webinar, Laurie Hood will outline key marketing trends for 2015 and share tactics you can implement to help you engage customers and prospects more strongly and drive additional revenue.
- Mobile apps 2.0 change the way companies market to on-the-go customers
- Emails become skeletal frameworks for delivering personalized content
- Stored payments and reducing friction in the mobile buying process becomes a priority
- Marketing departments evolve to better enable cross-channel execution and integrated data flow
Sponsored by Silverpop, an IBM Company
*As a subscriber to a Target Marketing publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company.