Keynote: The Xfinity Experience - How America's Largest Cable and Internet Company Connects With Customers One-to-One
Speakers: Todd Arata, Senior Vice President, Brand Marketing, Comcast
This is just one of the great sessions that's available for free, via the 2018 All About Direct Marketing Virtual Conference & Expo - now on-demand until October 2, 2018! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the agenda!
Comcast Cable's SVP of Brand Marketing and Communications, Todd Arata, chats about how Xfinity leverages data and technology to enable always-on customer experiences for the connected consumer. With a target audience that ranges from Baby-Boomers to Gen Y, Arata's team has to be able to connect at a personal level at the largest scale across the most diverse audiences. Hear how they built the team and technological capability to do it, and how you can too.
Click here for more information (and to register for FREE) today!