Keynote: The Xfinity Experience - How America's Largest Cable and Internet Company Connects With Customers One-to-One (2018 All About Direct Marketing Virtual Conference Session)
Speakers: Todd Arata, Senior Vice President, Brand Marketing, Comcast
See below to view this webinar, originally offered as a session at 2019 All About Direct Marketing Virtual Conference & Expo.
Comcast Cable's SVP of Brand Marketing and Communications, Todd Arata, chats about how Xfinity leverages data and technology to enable always-on customer experiences for the connected consumer. With a target audience that ranges from Baby-Boomers to Gen Y, Arata's team has to be able to connect at a personal level at the largest scale across the most diverse audiences. Hear how they built the team and technological capability to do it, and how you can too.
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