Keeping Up With Digital Transformation: 3 Ways Marketers Must Transform Their Work
Sponsored by: Workfront
Speakers: Jason Falls, Author and SVP of Digital Strategy, Elasticity; Raechel Duplain, Senior Solutions Marketing Manager, Workfront
Everyone’s talking about Digital Transformation — from marketers who need to break the mold and do more with less, to CMOs who need the right tool set to prove their department’s value. This emphasis on digitization is changing the way marketers work in a few key ways, ultimately separating marketers into two categories: those who will modernize and increase their competitive edge, and those who will resist and fall behind.
It’s time for marketing teams to transform. Join Jason Falls, Digital Strategist and marketing leader, and Raechel Duplain, Senior Solutions Marketing Manager at Workfront, as they share how digitization has been and is shaping the modern workplace and discuss the three crucial ways marketing teams must transform their work in order to keep up and stay competitive.
You’ll learn how:
- Digitization is shaping and changing the modern workplace
- Your marketing team can modernize with the right digital tools
- To connect your marketing team and overcome silos
- To be more Agile and get work to market faster
Sponsored by Workfront
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