The Most Important Issues Facing the Healthcare Industry
Speakers: Chuck McLeester, Target Marketing blogger and marketing; Anna Powell, Vice President, Marketing, Influence Health; and Michael
Industry-leading figures guide marketers through the issues of the day during this webinar. For instance, how do healthcare marketers -- especially pharma -- get patients to take their medicine? Michael Capriotti says 40 to 50 percent of patients stop taking pills and other medications within three months of prescription, no matter what ails them.
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