Identity Resolution & Predictive Segmentation: Upping ROI Across the Marketing Cycle
Sponsored by: Infutor
Speakers: Michael Harrison, Managing Director, The Winterberry Group and John Barnes, Chief Technology Officer, Infutor
ROI. Marketers are driven by it. But how can marketers increase ROI? By marketing smarter. To do that, top brands realize customer identities are central to driving up profit. And tracking consumer identity using the right information is just the first step. To truly fuel informed marketing, marketers must introduce data analytics and segmentation into the mix.
In this webinar, we’ll explore:
- How consumer identity drives segmentation and what steps marketers must take to achieve success
- The central role customer identity plays in using analytics to determine engagement and buying propensity
- Using customer identity and segmentation for lookalike modeling to find more consumers who resemble your top-tier customers
Sponsored by Infutor
See below to view this free webinar today!