Brunch & Learn: How to Write Effective Email and LinkedIn Messages that Boost Response
Sponsored by: Act-On Software
Speakers: Jeff Molander, Sales Trainer, Molander & Associates Inc. and Janelle Johnson, Director of Demand Gen Marketing, Act-On Software
We know how important the subject line is, but once you get the prospect to open your email, you need to hold their attention and get them to respond. And that often is not as easy as it sounds. Learn how to craft response-generating emails and LinkedIn messages with seasoned pro Jeff Molander, who knows how to move past engagement and on to lead generation.
Here are a few things you'll walk away with after attending this fast-paced 45-minute webinar:
- Templates and formulas to create effective messages
- Clarity on why and how creating curiosity works
- A handful of "trigger words" that spark curiosity and garner response
Following Jeff's presentation, Janelle Johnson of Act-On will share a 5-minute case study about email A/B testing.
This is a must-attend session for any marketer using email messaging and LinkedIn to connect with prospects and generate leads.
Sponsored by Act-On Software
Couldn't make it on August 20th? No problem! Direct Marketing IQ webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on-demand.