How to Maximize the Value & Reach of First-Party Data
Sponsored by: Infutor
Speakers: Rob Ristagno, CEO, Sterling Woods Group, Dylan Purse, Director of Product Management, Infutor
First-party customer data is a marketer’s most valuable asset, now more than ever as the digital ecosystem prioritizes consumer privacy and moves away from third-party tracking. Yet to capitalize on first-party data, marketers must take some crucial steps to unify and maintain rich datasets, as well as extract audience insights that they can truly use to optimize campaigns and conversions.
In this webcast, we’ll explore:
- Why customer loyalty is the foundation for marketing success
- How first-party data impacts customer retention and lifetime value
- Best practices for preventing data breakage and decay
- Tactics for leveraging customer data and optimizing marketing spend
Sponsored by Infutor
Couldn’t make it on April 22? No problem! Target Marketing webcast are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.