How to Prove Your Marketing Works
Sponsored by: Infogroup Media Solutions
Speakers: Chuck McLeester, Principal, Measured Marketing LLC
Marketers can be their own worst enemy when it comes to measurement. We often don't know what's working and what's not because the real ROI is hidden inside the data, especially in B-to-B marketing. As a result, even the savviest marketers waste thousands or millions of dollars each year.
This webinar will change that dynamic. It will make you think long and hard about how you're measuring things and explore the use of market research, sales data, and engagement scores to get a 360 view of marketing communications effectiveness. Join us to learn:
- Why traditional DM metrics alone are no longer viable measures.
- How to use research, sales data & engagement scores for measurement
- How to account for the effects of branding and social media
Sponsored by Infogroup Media Solutions