How Do You Measure Up? (All About eMail 2011 Virtual Show session)
Speakers: Arthur Middleton Hughes, Vice President, The Database Marketing Institute, Ltd.; Gary Hennerberg, President, Hennerberg Group Inc.
Click above/below to view this webinar, originally offered as a session at the All About eMail 2011 Virtual Conference & Expo.
Let's face it: A great way to gauge how you're doing from an email marketing standpoint is by tracking how you compare with industry standards around email benchmarks. This session will discuss the Measurement Accuracy initiative of the DMA/eec - which intends to standardize the basic reporting and measurements on email - like render rate, click through rate and accepted rate- as well as go over email industry averages on measurements such as opens, clicks, unsubscribes, undeliverables, emails sent, most popular day of the week and time to send emails, etc.