How Brands Are Stepping Up Their Data Game (2019 All About Marketing Tech Virtual Conference Session)
Sponsored by: Melissa, DatabaseUSA, Lytics
Speakers: David Raab, Founder, CDP Institute; Erich Kaiser, VP of Data Analytics, Database USA; Greg Brown, VP, Global Marketing, Melissa; and AnnMarie Wills, CEO/Co-Founder, Leverage Lab, LLC, Lytics partner
See below to view this webinar, originally offered as a session at 2019 All About Marketing Tech Virtual Conference & Expo.
Today, customer data is at the core of nearly any marketing objective imaginable, whether identifying lookalike prospects, increasing the relevance of offers through personalization, or conducting an account-based-marketing campaign. This session will explore the strides marketers have made in their ability to manage and take action on rich customer data with the help of new tools and technologies. Tune in to this session to learn about:
- Why new customer channels and higher customer expectations have made data more important than ever
- New data sources becoming available, such as location, social, emotional
- How to use data wisely, without being creepy and what consumers want in return for their data
- Case studies demonstrating the technologies brands are using to make it all happen
Click here for more information and to view (for FREE!) today!