How Brands Are Stepping Up Their Data Game
Sponsored by: Melissa, DatabaseUSA, Lytics
Speakers: David Raab, Founder, CDP Institute; Erich Kaiser, VP of Data Analytics, Database USA; Greg Brown, VP, Global Marketing, Melissa; and AnnMarie Wills, CEO/Co-Founder, Leverage Lab, LLC, Lytics partner
This is just one of the great sessions that's available for free, via the 2019 All About Marketing Tech Virtual Conference & Expo - now on-demand until September 17, 2019! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to get more information about the rest of the agenda!
Today, customer data is at the core of nearly any marketing objective imaginable, whether identifying lookalike prospects, increasing the relevance of offers through personalization, or conducting an account-based-marketing campaign. This session will explore the strides marketers have made in their ability to manage and take action on rich customer data with the help of new tools and technologies. Tune in to this session to learn about:
- Why new customer channels and higher customer expectations have made data more important than ever
- New data sources becoming available, such as location, social, emotional
- How to use data wisely, without being creepy and what consumers want in return for their data
- Case studies demonstrating the technologies brands are using to make it all happen
Click here for more information and to view (for FREE!) today!