How to Avoid Broken Links, Broken Layouts, and Unhappy Subscribers (2015 Direct Marketing Day Virtual Conference Session)
Speakers: Jason Rodriguez , Community Manager, Litmus
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Email is one of the most effective marketing channels. Unfortunately, it is a channel fraught with problems. Untested campaigns lead to designs that are broken across email applications, links that lead to error pages, and users who are all too willing to hit unsubscribe. In this talk, we'll look at the importance of testing every email and see exactly what we need to test before sending any campaign.
- Learn why testing email is important
- Understand the differences between email clients
- Identify common design problems and their solutions
- Look at the importance of link checking