Driving Business Value and Real ROI Through Communications and Content (2016 DMDay Virtual Conference Session)
Speakers: Kathleen Shanahan, Founding Partner, BOCA Communications
Click above/below to view this webinar, originally offered as a session at 2016 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Earned media and communications are the biggest drivers of search and qualified leads. That is why marketers who lead with a highly integrated PR, content and SEO approach will convert customers and partners.
That is why agencies have evolved beyond PR. Agencies need to evolve and embrace digital. Digital agencies that offer communication, content and data analytics will survive while the old-fashioned, albeit great agency, will die.
During this presentation, marketers will learn how agencies can do the following:
· How to optimize a communication and content program to dive convertible leads
· Leverage Google Analytics to better understand a communications strategy
· Backward-engineer a communication program so that it supports sales and lead generation