Going Cross-Channel: What's Working for Retail Marketers and Why
Sponsored by: Iterable
Speakers: Jeff Haddox, VP of E-Commerce, Pier 1 Imports; Alyssa Jarrett, Senior Manager, Brand & Content Marketing, Iterable
An inside look into how top retailers drive customer engagement across email, mobile and more
In this interactive webinar, a pair of retail industry experts will discuss the importance of an effective cross-channel marketing strategy. From identifying why cross-channel marketing is necessary in today's retail environment, to assessing the risks and rewards of a cross-channel strategy, to seeing real-world campaigns of leading brands, this webinar will provide attendees with actionable tips for better engaging consumers throughout their entire lifecycle across a multitude of channels (e.g., email, mobile, web).
Our speakers will address, among other things:
- why cross-channel marketing is necessary for retailers to grow in a competitive landscape;
- ways to incorporate real-time customer behavior for more personalized marketing campaigns;
- how industry-leading retailers engage consumers throughout the customer lifecycle; and
- innovative ways that brands are using digital experiences to drive purchasing, both online and in-store.
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Iterable
Can’t make it on March 13th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.