GLOBAL-READY: Multilingual content strategies that improve global acquisition rates.
Sponsored by: Smartling
Speakers: Joe Pulizzi, Founder, Content Marketing Institute; Judd Marcello, VP, Marketing, Smartling
With *75% of consumers saying they are more likely to buy a product with information in their own language, it is now more important than ever for marketers to “be everywhere.”
Brands that compete on a global scale already understand the importance of properly translating marketing content for local audiences. But local audiences demand more than just good translation. To achieve a more dominant global position, marketers need to deliver native brand experiences that resonate with customers in every language, across cultures, in every market.
In this webinar, industry experts Joe Pulizzi (Founder, Content Marketing Institute) and Judd Marcello (VP, Marketing at Smartling) will share a better approach to reaching customers around the world using the right strategy, the right message, and the right technology.
*Data from report by independent research firm, Common Sense Advisory, “Can’t Read, Won’t Buy: 2014”
Sponsored by Smartling
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