Getting Ahead in a Customer-Driven World
Sponsored by: Silverpop
Speakers: Dave Walters, Product Strategist, Silverpop
In the days of the corner store, when you walked through the door, the owner would not just remember your name, but would also remember what you like and what you typically buy. Today, people spend just as much time looking at websites as walking into storefronts. As companies now need to routinely interact with thousands and even millions of people, marketers are challenged to maintain the personal conversations of the past.
In this webinar, Walters will discuss the shift from sending generic marketing messages that reach the masses to using everything you know about each customer to deliver the perfect experience.
Sponsored by Silverpop
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