The Future of Customer Acquisition: Staying Ahead of the Digital Curve
Sponsored by: Infutor
Speakers: Manish Dudharejia, Founder & President, E2M; Mary Jo Yafchak, VP Data Strategy, Infutor
The digital marketing landscape is undergoing dramatic changes in a short period of time. Marketers are not only grappling with the crumbling of the third-party cookie, but also the impact of the COVID-19 outbreak – including an uptick in digital shopping and virtual experience seeking among consumers. In this webinar, industry experts will discuss the dynamics of the current digital environment and how marketers can use the right data to acquire customers more cost-effectively.
Here’s what we’ll cover:
- The rise of online shopping & digital discovery
- Marketing best practices in a post-cookie world
- Keys to bridging online and offline consumer intelligence
- How to identify and engage with your top prospects in this changing landscape, including strategies for lookalike targeting
Sponsored by Infutor
Couldn't make it on May 14th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on-demand.