From Awareness to Interest to Action: Lead Nurturing Optimized
Sponsored by: IBM Marketing Cloud
Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
For years, marketers have been challenged with “closing the sale.” Whether that means delivering qualified B2B leads to a sales force or moving a consumer from merely browsing to actually buying.
No matter what audience you’re targeting, building a 1:1 relationship that will ultimately result in a sale requires extensive planning and thoughtful implementation.
In this webinar, you’ll learn:
• How to create a strategic messaging architecture aimed to move prospects from interest to action
• How to design relevant and meaningful content that will have the highest impact
• The best types of content to create and leverage against different audiences
Sponsored by IBM Marketing Cloud
Click above to view this free webinar today!