Fast15: Get Personal with PURLs
Sponsored by: easypurl.com
Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
Thanks for watching this edition of Fast15. Click here to learn even more about PURLs via one of our best-selling titles: "PURLs for Profit."
What's a "Fast15"? It's a high-speed online session from DirectMarketingIQ - with ideas that you can take to the bank! This installment is about Personalized URLs.
Featuring: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
Duration: 15 minutes
Highlights of this session include:
- An introduction of how PURLs have altered the direct mail-internet marketing relationship, and how data plays an integral role.
- Demonstrations of how PURL campaigns can boost response and ROI significantly, with examples from nonprofits, banks and retailers.
- A discussion about the many different kinds of clients that PURLs can work for, and how exactly they can be put to work.
- Asserting that the main purpose of PURLs is to deepen the relationship with the prospect, so they require a long-term investment.
Click here to get more information about DirectMarketingIQ's PURLs for Profit report, referenced throughout the video! (Use code Fast15 during checkout for a 20% discount!) It's your everything-you-need-to-know guide to personalized URLs, including: best practices on why they work, campaign strategy, multichannel creative, analytics, and 10 case studies.
Questions? Give us a call at 215-238-5358 or send an email to firstname.lastname@example.org.