Engaged Marketing in a Digital Age (2018 All About Direct Marketing Virtual Conference Session)
Speakers: Lily Harder, VP, Research, Mintel
See below to view this webinar, originally offered as a session at 2019 All About Direct Marketing Virtual Conference & Expo.
As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to re-imagine the end-to-end customer experience. This session will illustrate the growing consumer demand for a combination of traditional and digital communication as well as a unique customer experience, and how these demands are re-shaping traditional marketing. Join us as we explore best-in-class strategies for omnichannel marketing in a digital age.
Marketers will learn how:
1) Digital marketing can and should span the ages
2) Omnichannel means more than just utilizing all marketing channels
3) Consumers' desire for experiences is changing how marketers should think about engagement
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