Engaged Marketing in a Digital Age
Speakers: Lily Harder, VP, Research, Mintel
This is just one of the great sessions that's available for free, via the 2018 All About Direct Marketing Virtual Conference & Expo - now on-demand until October 2, 2018! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the agenda!
As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to re-imagine the end-to-end customer experience. This session will illustrate the growing consumer demand for a combination of traditional and digital communication as well as a unique customer experience, and how these demands are re-shaping traditional marketing. Join us as we explore best-in-class strategies for omnichannel marketing in a digital age.
Marketers will learn how:
1) Digital marketing can and should span the ages
2) Omnichannel means more than just utilizing all marketing channels
3) Consumers' desire for experiences is changing how marketers should think about engagement
Click here for more information (and to register for FREE) today!