Email in a Smartphone World (2014 All About eMail Virtual Conference Session)
Speakers: Jessica Higgins, VP, Creative Director, BrightWave
Click above/below to view this webinar, originally offered as a session at 2014 All About eMail Virtual Conference & Expo.
With 65 percent of emails now being accessed via mobile devices, according to data from the U.S. Consumer Device Preference Report from Movable Ink, marketers have been forced to readjust their thinking when it comes to their email programs. Mobile first has become the mind-set for many brands - and rightfully so. Consumer adoption of smartphones shows no signs of slowing down.
Jessica Higgins, creative director at BrightWave Marketing, an email marketing-focused digital agency, addresses the mobile email phenomenon in this session, including offering tips on the following points:
- designing emails for mobile devices that will engage subscribers and compel them to take action
- testing strategies to optimize email design for viewing on mobile devices
- real-life examples of brands that are leading the way when it comes to mobile email design
- and so much more!