Ears to the Ground: Deliver the Perfect Message by Listening to Your Customers
Sponsored by: Silverpop, an IBM Company
Speakers: Talibah Mbonisi, Director of Marketing Operations, Silverpop, an IBM Company
Today's consumers expect brands to understand them. They expect the marketers that manage those brands' communications to get it right. In fact, to rise above the clutter and be most successful, it's important to be pretty close to perfect. Now, not only do you have to be sure you are reaching out to the right people, but you must also be certain your message is personally relevant to each recipient and arrives at a time that makes sense based on their readiness to buy.
In this webinar, Mbonisi will highlight several key areas digital marketers must focus on to increase customer engagement and loyalty and ultimately drive revenue.
Specifically, she will highlight:
- How web tracking can help identity customers' interests based on their site behavior, and ensure that even the first communication is highly relevant
- The importance of using a scoring model to weigh a consumer's preferences and evaluate their position in the buying cycle
- The benefits of using Dynamic Content to increase relevancy while also maintaining a high level of marketing efficiency