Drip Marketing: Leveraging Strategy, Data and Technology to Boost Revenue (2015 All About eMail Virtual Conference Session)
Sponsored by: LiveIntent
Speakers: Jeanne Jennings, Managing Director, Digital Prism Advisors
Click above/below to view this webinar, originally offered as a session at 2015 All About eMail Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to view the show on demand, or to get more information about the rest of the agenda!
Many organizations are using drip marketing to nurture prospects and clients – but few of these programs are optimized to maximum bottom-line impact.
Join us to learn how digitally savvy organizations are marrying strategy, data and technology to develop and continually optimize their drip marketing programs. You’ll leave with practical advise you can start implementing as soon as the event is over, including:
Why frequency and cadence alone aren’t enough to be successful
The one thing which should be included in EVERY drip marketing plan – but is often overlooked
The 4 types you should be gathering
A multitude of ways to use data in drip campaigns to boost response
Integration and other keys to true success
The biggest reason that drip technology doesn’t deliver as anticipated – and how to address it
Prepare to leave this session with enough ideas to become a drip marketing all-star in your organization!