Direct Mail's Back: The uptick in print marketing and the technology making it possible (2015 Integrated Marketing Virtual Conference Session)
Speakers: Summer Gould, President, Eye/Comm Inc.
Click below to view this webinar, originally offered as a session at 2015 Integrated Marketing Virtual Conference.
According to the Direct Marketing Association Response Rate Report 2015, direct mail is over seven times more effective than the digital channels combined, with ROI between 15 and 17 percent. However, some marketers still struggle with wrangling the channel and all it has to offer.
Join Summer Gould as she discusses direct mail's important role in a successful integrated marketing campaign and a few of the technologies marketers can look into using to boost response.
• Discover how direct mail can drive online engagement
• Learn tips on how to create direct mail recipients want to receive
• Learn about technologies that increase direct mail’s effectiveness
• Understand direct mail’s unique qualities