Designing Beyond the Desktop — Email Design for Today's Mobile & Tablet World. Is Responsive Design the Solution? (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
Speakers: Justine Jordan, Marketing Director, Litmus.com
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Your subscribers receive messages via a dizzying array of apps, devices, programs and platforms-interacting with emails not only from their desktop computers, but also from mobile phones and tablets. In fact, more than 50 percent of emails are viewed on a mobile device.
While responsive email can close the gap, it's not a silver bullet. How can you ensure a consistent and effective email experience across a range of screen sizes?
In this session, you'll learn:
- Implications of various screen sizes and operating systems
- Strategies for approaching mobile-friendly emails
- Common pitfalls and easy wins to implement right away