Data-Driven Marketing: What Corporations Want, What Consumers Demand!
Sponsored by: Canon Solutions America
Speakers: Barbara Pellow, Group Director, InfoTrends; Luke Heffron, Senior VP Integrated Marketing, SG360
Data is at the heart of all of today’s marketing initiatives. Corporations are increasingly relying on data to learn about customers, invest in new products and services, adjust sales and marketing activities, and assess new market opportunities. In parallel, today’s end consumers are savvy and empowered. They expect their interactions with suppliers to be data-driven. Marketing communications that don’t deliver highly relevant offers at the right time via the right channel will be dead on arrival.
In this webinar, you will hear from organizations that are helping marketers address a number of key data challenges, including:
- Fragmented systems with silos of data
- Inaccurate data
- The ability to turn data into insight
Join us to learn how to make data-driven marketing a reality for your business.
Sponsored by Canon Solutions America