Creating a Mobile-Friendly Customer Journey
Sponsored by: Silverpop, an IBM Company
Speakers: Ben Kaplan, Director of Product Marketing, Mobile, Silverpop, an IBM Company; Teya Tuccio-Flick, Vice President, Marketing, Whereoware
Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey - from first touch all the way through consideration to purchase.
In this webinar, Silverpop's Ben Kaplan and Whereoware's Teya Tuccio-Flick will walk through best practices and real-life examples for taking a mobile-focused approach to your marketing. They'll also share a checklist to help you jump-start your mobile customer journey. You'll learn how to:
- Incorporate the entire mobile customer journey in your marketing
- Optimize your email, website and landing pages for mobile
- Create content that reflects the mobile experience
- Use mobile and Web push notifications to engage mobile users
Sponsored by Silverpop, an IBM Company
*As a subscriber to a Target Marketing publication, we thought this information might be of interest to you. This webinar is powered by the Target Marketing Group however, the content within was developed solely by the sponsoring company.