Think Like a Marketing Scientist: Creating a culture of multichannel integration and experimentation (2014 Integrated Marketing Virtual Conference Session)
Sponsored by: Act-On Software
Speakers: Tim McMullen, Founder and Executive Creative Director, redpepper
Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
Marketing moves at the speed of technology, and it's about time we restructure our marketing processes to reflect the constantly evolving trends. This move requires not only a shift in strategy, but a shift in mentality. For marketers to keep up, we have to release our stranglehold on any one tech platform and be willing to experiment-even if that means messing up along the way.
Join Tim McMullen for a dive into the lab of a marketing scientist and learn how a culture of experimentation can pay off big time for your brand, including how to:
- Develop a more flexible and experimental marketing plan that can keep up with today's technology and trends
- Successfully intersect with your audience across channels and devices
- Build a lab marketing culture by giving your team space and trust
- Effectively use technology as a means, not an end