Content Marketing to Unlock Social Media Success
Sponsored by: Marketo
Speakers: Lee Odden, Founder and CEO, TopRank Online Marketing; Dayna Rothman, Sr. Content Marketing Manager, Marketo
Many marketers have looked at social media and wondered how these fickle networks can help their bottom lines. While some companies clearly consider it a key to marketing success, it's not always clear how their tactics can help you.
The secret, for many marketers, is content. Sharing your knowledge, answering customer's questions and building a reputation as a company that's worth following-and therefore worth doing business with-is the game changer that turns casual conversations into leads, revenue and loyalty.
Join us on this educational webinar to learn how you can use content to unlock social marketing, including:
- How content marketing can break the ice and unlock social media's marketing value
- Content's key role in successful social media marketing
- How to tailor a content strategy to your company's social media audience
- How to position your content to attract new social network followers and marketing leads
- The secret to turning those followers into buyers and customers