Content, For the Win! (2014 Integrated Marketing Virtual Conference Session)
Sponsored by: Pinpointe On-Demand
Speakers: Lee Odden, Founder and CEO, TopRank Online Marketing
Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
What's the secret to being found, liked, shared, trusted and loved in the online marketing world of 2014? Not to mention making some money and growing your business? It's content.
From search and social to lead nurturing and customer loyalty, content strategy has become an essential part of most marketers' activities. What was once a niche marketing tactic for complex sales is now the key to using the Internet as a marketing channel. But it is not as easy as it looks.
Join this session to learn everything you need to know about content marketing in 2014, including how to:
- Develop the right content strategy for your company's goals
- Determine what kinds of content will be most effective for you
- Create great content when you don't have the time or money to create any content
- Make sure your content is promoted to have the greatest impact possible
- Cash in on the hard work when its time to make the conversions