The New Loyalty Marketing: Community, Gamification and Deeper Engagement for Business Marketers (2013 Direct Marketing Day Virtual Conference session)
Sponsored by: Ifbyphone
Speakers: Ruth P. Stevens, Owner, eMarketing Strategy and Doug Pruden, Principal, Customer Experience Partners
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
Social marketing concepts are often thought of as the gimmicks of consumer marketers. What could game principles and social networks offer the serious, stuffy world of business marketing? Plenty. In fact, some business marketers from Cisco to Edmund Optics have used seemingly crazy ideas like these to build serious loyalty in serious business markets.
Join Ruth P. Stevens and Doug Pruden (principal, Customer Experience Partners) in this ground-breaking session to hear how business marketing innovators are tapping into the playful, social and personal side of human nature to connect with their customers and keep them coming back for more, including tactics to:
- Retain more customers by giving them uncommon reasons to come back
- Build a customer community that builds repeat business
- Gamify a loyalty rewards program to make it more effective
- Entice current customers to engage with you more during down times in their buying cycles