Color Psychology and How It Can Make or Break Your ROI (2017 All About Direct Marketing Virtual Conference Session)
Speakers: Jeanette McMurtry, CMO, Elateral
See below to view this webinar, originally offered as a session at the 2017 All About Direct Marketing Virtual Conference & Expo.
Color psychologists and experts claim that 62 to 90 percent of our first impressions toward a brand, campaign and virtually anything we encounter are based upon color. And those impressions are dictated by how colors make us “feel.” Yet in many cases, designers of marketing materials go with what looks good at the moment vs. what “feels” right for consumers.
This session will review the moods, thoughts and attitudes created by colors and how to use them to create the right impressions for your brand. Research showing what colors actually drive the most sales in online and offline settings will be shared to you get a clear vision of how your brand’s colors are working for or against you.
• What colors really mean to consumers
• The moods generated by various colors and how they impact interest in your message
• How to use color, and color combinations in design and fonts for greater readership and comprehension
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