Channels of Choice
Sponsored by: Canon Solutions America
Speakers: Liz Miller, Senior Vice President of Marketing, CMO Council
With the advent of the internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is now more complicated. With all these choices, what's important is to focus on selecting the right media channels for your business, both online and traditional.
This webinar will focus on understanding what makes channel selection so important for today's consumer. Liz Miller, Senior Vice President of Marketing from the CMO Council will share key findings based a poll of 2,000 consumers across five generations (Gen X, Millennial, Gen Z, Baby Boomers and the Silent Generation). The key concepts discussed include:
- Myths around preferred channels of engagement by generation
- Expectations consumers have for the brands they do business with
- Implications of a sub-par customer experience
Sponsored by Canon Solutions America
Couldn’t make it on September 26th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.