Building Marketing Operations Excellence (2019 All About Marketing Tech Virtual Conference Session)
Sponsored by: Workfront
Speakers: Kevin Joyce, VP, Strategy Services, The Pedowitz Group; Brent Bird, Director of Content Strategy, Workfront
See below to view this webinar, originally offered as a session at 2019 All About Marketing Tech Virtual Conference & Expo.
When marketing operations are at their best, marketers can answer campaign and program questions quickly and easily, remain aligned with business goals, collaborate effectively across departments, gain insight into omnichannel data, and fully utilize a relevant martech stack to accomplish those business goals. This conference session will dissect the best strategies, processes and solutions for optimizing your organization’s workflow. Marketers will come away with insight on:
- A winning strategy for marketing operations excellence
- An ideal organization structure for marketing operations
- How to best measure marketing operations effectiveness
- Case studies focused on the tools driving operational excellence for brands
Click here for more information and to view (for FREE!) today!