Build an Omnichannel Customer View With a CDP: How One Retailer Levels the Playing Field With Amazon
Sponsored by: BlueConic
Speakers: Sam Ngo, Director of Product Marketing, BlueConic and Ali Paradiso, Customer Success Manager, BlueConic
Like many brands, omnichannel apparel retailer Planet Blue must find innovative ways to engage and influence customers across channels to compete with retail giants 100 times its size. In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer that combines the power of online behavioral data, point-of-sale data, and predictive lifetime value modeling to create more value for their business – all without the help of additional business intelligence professionals, data scientists or analysts.
Join us on April 30 at 2 p.m. ET to learn:
- how brands with limited budget, time and resources stay competitive with retail giants;
- how creating an omnichannel view of your customers can drive valuable changes to your business practices, such as optimizing inventory; and
- how retailers can successfully leverage a customer data platform (CDP) to unlock the potential of their first-party data.
Sponsored by BlueConic
Couldn’t make it on April 30th? No problem! Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.