Brunch & Learn: Cross-Channel Copywriting Tips You Can Use NOW!
Sponsored by: Act-On Software
Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook
What does today's marketing writer need to know to write successful email, direct mail, landing pages, blog posts, space ads, whitepapers and more? Find out during this fast-paced, idea-packed session led by seasoned pro Pat Friesen, who knows how to engage readers and generate sales.
Here are just a few things out of the many that you'll pick up in this 45-minute webinar:
- Find out why eye magnets are so powerful and how to use them
- Discover where to look for your lead in anything you write
- See examples of how to successfully integrate copy across channels
- Pick up tips for crafting calls to action that get people clicking, calling and visiting your website
- Learn the value of repurposing copy from channel to channel
This is a must-attend session for writers, approving managers, creative directors, and anyone else who writes for response.