Bridging the Gap with Customers Using Big Data
Sponsored by: Teradata
Speakers: William Rand, Assistant Professor & Director, Center for Complexity in Business, University of Maryland; Jeff Jones, VP Solution Consulting, Teradata Corporation
In the landscape of contemporary marketing, big data analytics is taking center stage. As technology continues to expand its reach, marketers are provided new opportunities - powered by big data insights - to create more relevant and meaningful customer relationships.
But how do we access, analyze, and use all that valuable information to create a more compelling customer experience?
To learn more about harnessing the power of big data analytics, join University of Maryland's William Rand for our webinar. We'll help you understand:
- The importance of clearly establishing your customer interaction, data, analytics, and technology strategies
- How to tear down internal silos so you can collect all your data to create a complete customer view
- How successfully mining the rich world of social media can produce actionable insights into relevant issues, such as influential customers, social engagement, and content strategies
Learn how to drive competitive advantage and top line growth with big data.