Brunch & Learn: Big Things You Can Do With Little Data
Sponsored by: Act-On Software
Speakers: Carolyn Goodman , President/Creative Director, Goodman Marketing Partners and Rachel Rosin, Marketing Specialist, Demand Generation, Act-On Software, Inc.
For some marketers, "Big Data" is a challenge that leaves many giving up before diving deep. But it may surprise you to learn there are some imaginative and creative ways you can craft highly engaging and effective marketing messages for your target audience with just a little data intelligence. Marketing expert Carolyn Goodman will share how marketers can put "Little Data" to work in their cross-channel marketing campaigns, without breaking the bank.
When you join us at this fast-paced 45-minute educational webinar, you'll learn things such as:
- 3 ways you can segment your customer base with data you've already collected
- 2 data points that can boost email open and clickthrough rates
- How existing qualitative research results can help drive more intelligent creative
- 2 data points that let your customers evangelize your products/services for you
Following Carolyn's presentation, Rachel Rosin of Act-On will share a 5-minute case study titled, "Using Data to Create a Knockout Automated Program."