Lifecycle Marketing Best Practices (2012 All About eMail Virtual Conference session)
Sponsored by: Bronto
Speakers: Bette Tsai, Director, Snapfish Customer Experience Marketing, Hewlett-Packard and Melissa Shaw, Partner, Strategy, Shaw + Scott
Click above/below to view this webinar, originally offered as a session at the 2012 All About eMail Virtual Conference.
Despite the fact that data indicates that lifecycle email marketing campaigns generate as much as nine times greater results than other types, few email marketers are taking advantage of this customer-oriented approach. If you'd like to learn more about lifecycle email marketing, be sure to tune into this lively, educational webinar featuring Melissa Shaw, partner at Shaw + Scott, a leading digital marketing agency, and Bette Tsai, Director, Snapfish Customer Experience Marketing, Hewlett-Packard. Together, Melissa and Bette will discuss how Snapfish has seen great success by identifying its top customers, and nurturing them throughout the customer lifecycle. Additionally, listeners will lean the following:
- what lifecycle email marketing is;
- why it's important;
- how to use lifecycle marketing to build customer loyalty;
- best practices around lifecycle email marketing;
- and so much more.
Click here to view the 2012 All About eMail Virtual Conference!