How to Make Every Customer Touch Point Count!
Sponsored by: Act-On Software
Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners; Linda West, Manager of Demand Generation, Act-On Software
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers off!
Whether it's blown personalization, over-saturated retargeting ads, insensitive social media marketing or even inadequate online customer service, marketers seem to annoy customers today at a rate never before seen. Join us to learn how to make sure your marketing touches are getting prospects more in tune with your products, and not just making them tune out.
Our discussion will include:
- Tactics that push customers away
- How to tell you're contacting them too much
- When personalization has crossed the line
- How you should handle marketing mistakes
- And more!