Brunch & Learn: Aligning Your Social Media Strategies With Your Other Channels
Sponsored by: Act-On Software
Speakers: Julie Perry, Director of Digital Media Marketing, StrataBlue; Paige Musto, Director of Communications, Act-On Software, Inc.
As of January 2014, 74 percent of Internet users are active on social networks, according to Pew Research. That percent, which has surely grown over the past 12 months, proves that social media is not a channel marketers can ignore. But how do you coordinate social strategies with the other channels you market in? Digital marketing expert Julie Perry will answer this question and more.
During this fast-paced webinar, you'll learn how to blend social media marketing strategies with your existing outbound and direct marketing campaigns to:
· Amp up your direct mail campaigns by bringing prospects online and engaging them with sharable content.
· Give your online marketing efforts a boost by amplifying killer content and special offers on LinkedIn.
· Maximize your next tradeshow or networking event by harnessing the power of Twitter and Twitter Lists.
· Grow your email list and increase brand engagement with social media contests.
Following Julie's presentation, Paige Musto of Act-On will share a 5-minute case study titled "Social Media Strategies to Drive Website Leads."
Sponsored by Act-On Software