Adopting Customer Obsessed Campaign Management Solutions
Sponsored by: RedPoint Global Inc.
Speakers: Jason McNellis, Senior Analyst, Customer Insights, Forrester Research Inc. and George Corugedo, Co-founder & CTO, RedPoint Global
Campaign management isn't a tactic or piece of technology in customer obsessed organizations--it's an orchestrated game plan that connects data and decisions with customers and context across channels, devices and stages of the customer lifecycle. But many organizations fall short of this vision.
Join guest speaker, Forrester Research Inc. Senior Analyst Jason McNellis, as he outlines how changing customer expectations are challenging old campaign paradigms, while increasing the importance of a new type of campaign management solution. Also hear George Corugedo, CTO of RedPoint Global, discuss how RedPoint is helping marketers, chief digital officers, and customer engagement professionals expand their ability to become "customer-obsessed."
Sponsored by RedPoint Global Inc.
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