5 Emotions That Fuel Sales and How to Tap Into Them (2017 All About Direct Marketing Virtual Conference Session)
Speakers: Mandy Marksteiner, Copywriter
See below to view this webinar, originally offered as a session at the 2017 All About Direct Marketing Virtual Conference & Expo.
Human beings make decisions based on emotions, and follow those decisions with logic. As a copywriter, my job is to find out what emotion is going to drive a person to act and write something that will trigger that emotion. During this presentation we will talk about 5 specific feelings that make people buy or donate. We'll talk about how to write copy that will stir up those emotions and channel that energy into a sale.
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