4 Tips for Using Email for Acquisition and Promotion (2016 AAEM Virtual Conference Session)
Speakers: Shiv Gupta, Senior Partner, Lippincott
Click to view this webinar, originally offered as a session at the 2016 All About Email Virtual Conference & Expo.
Shiv Gupta, senior partner at Lippincott — a New York-based global creative consultancy — thinks from a holistic marketing strategy viewpoint. Approaching email marketing from this big-picture angle, Gupta will help marketers envision how to fit email for acquisition and promotion into their overall marketing strategies.
Marketers will come away from his session understanding how to:
- Leverage email to acquire new customers
- Employ email marketing to promote products and services
- Use data to simplify and improve targeting
- Review the email marketing program to ensure it’s meeting the organization’s overall marketing goals