4 Mobile Marketing Foundations, Plus Email—Mobile's Neglected Marketing Channel (2013 Direct Marketing Day Virtual Conference session)
Sponsored by: PacNet Services, Ltd.
Speakers: Greg Hickman, Founder, MobileMixed.com and Cindy Krum, CEO & Founder, MobileMoxie LLC
Click above/below to view this webinar, originally offered as a session at the 2013 Direct Marketing Day Virtual Conference & Expo.
When many businesses dive into mobile marketing, they end up taking a tactical approach-leaping into execution without a plan.
In fact, one of the biggest mistakes you can make in your business is "replicating" what another business is doing in mobile.
During this session, we're going to dive into the key components for creating a successful mobile strategy for your business, what that might look like in the wild and how you can take the right steps forward to a mobile strategy that delivers results.
-The 4 steps you should be taking to develop a successful mobile marketing strategy
-How to identify which mobile tactics are right for YOUR audience
-The importance of mobile integration throughout your business
-Examples of brands doing this well
-Action steps to get started
-Tips for making your email campaigns mobile-friendly